UltraViolet Hits 800k Digital Media Locker Accounts, Added 50k In The Last Six Weeks

UltraViolet might sound too good to be true, but the service is growing. More Blu-ray titles are featuring the digital media option and consumers are at least trying the movie industry's alternative to, well, piracy. iSupply just announced that there are now more than 800,000 household accounts, up from 750,000 at the beginning of 2012. But so far it seems most of those accounts are just testing the waters as iSupply notes that the average account has 1.25 titles. That results in over 1 million digital films for UltraViolet but also paints a picture that consumers aren't too sure about the service.

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