If you are involved in or supervise a non-profit, you know how hard it is to find cheap but useful ways to stay ahead in the Internet world. Even if money is tight, there are ways to use online marketing or web marketing to your advantage to build a positive online reputation.
Starting a blog is a free and valuable way to use web marketing to your advantage. You can post about matters that relate to your cause, you can link to other important sites, and you can even post a donor link to that page (or any page) for the public to contribute to your cause. This is more cost-effective and less time consuming that doing the same thing with a newsletter or a mailer, and it also improves your online reputation because it creates more information about your non-profit on the Internet.
Building a social media page is another no-cost way to build your online reputation with internet marketing. A Facebook or Twitter page is a wonderful way to engage with the online community and get information about your non-profit out there. You can post daily updates, link to other agencies, and let the public know of an upcoming event. With the limited funds a non-profit usually operates with, using social media is a must as an online marketing tool.
YouTube is another free tool that is at your fingertips-literally-to help build an online reputation. At your next fundraiser, assign an employee with a camera to take footage of how great the project is. You can then post it on YouTube to show the world how well your non-profit is doing and how positively you influence the community. You can also post the YouTube link on your blog and social media sites-another plus!
A non-profit, more than other businesses, realizes how hard it is to build an online reputation using internet marketing when funds are limited. By using the free and effective tools available, non-profits can compete with other businesses to positively affect their online reputation. In today?s Internet-driven world, being present and seen optimistically is vital for a successful business.
Looking for help with online reputation? Contact fishbat today! fishbat is a social media agency that can help you with all of your marketing needs!. This article, Online Marketing for the Non-Profit: How to Build an Online Reputation is available for free reprint.
courageous courageous red tide red tide norman mailer steve mcnair brooklyn bridge
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.