PPC Advertising ? How to Start

How to Start

How do you start if you are considering going into the world of Pay Per Click advertising?

If you are an affiliate marketer there are literally hundreds of resources to choose from and it?s hard to get a bead of where to look.

Book Resources
My suggestion is to look in the most obvious places, and the most obvious is amazon books. Getting a good book is the cheapest and most reliable way to get a start of PPC understanding. And PPC understanding, to coin a concept from Ed Dale, is crucial to getting started on the right footing.

The first book I would absolutely start with is the Ultimate Guide to Google AdWords by Perry Marshall and Bryan Todd. This is information offered by the recognized masters of Google AdWords and would form the basis from which I would begin to develop PPC understanding. There are other great resources but this is the one I would use to start it all.

With the Ultimate Guide under your belt, you can look for other books on the subject.

I like another that covers the broader subject of Internet Marketing and that is The Super Affiliate Handbook by Rosalind Gardner.

Video Tutorials
Once you have read enough material to get some understanding, your next step is to go online and find some video tutorials to see how some of the ideas you are now familiar with look when actually put to use.

The best place to start is You Tube. There are lots of short videos that will demonstrate how to set up an PPC account and what the Google AdWords interface looks like. And there are many more that show what an account looks like when it is up and running. One tip, when you set up your first Google AdWords account, set up a Standard account, DO NOT set up a Starter account like I did, you will be penalized in your business if you do.

More on that in a later article.

Once you have done some reading and have reviewed video on You Tube and you feel comfortable with your knowledge of the PPC system, then and only then should you look for a system or program to join and begin your affiliate marketing career.

The Next Step
How long should you spend reading and viewing? That?s up to you, but anything short of a couple of weeks or even a month is too little for the rough and tumble world of PPC advertising. Bear in mind that over 98% of people fail or bail out of PPC advertising when they try it out. A lot of that comes as result of poor preparation going in.

Remember this is a business. As someone who started his own video production business years ago with a telephone and the yellow pages, you have to have determination, patience, some money and dogged planning to get into the game.

So there you have it. A primer on how to start. In my next article I will talk about some specific programs I have used and am currently using to ply the trade. They all cost money and have different ways of working the AdWords space. So that is where things get tricky and where you need to know what to look for.

That is it for now. Go out there do some reading and some viewing.

Stay well, stay with it, and may your travels be prosperous.

Source: http://www.1directory.net/internet-and-businesses-online/ppc-advertising-how-to-start-7346.html

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