Breaking from its regular Apple-bashing marketing strategy, Samsung's latest ads for the Galaxy S4 take on a different theme: fatherhood.
Agency 72andSunny got into the Father's Day spirit with two different parent-centric commercials, one of which is about a dad trying to swaddle his flatulent baby. The confused father watches a how-to video while using his smart phone's voice-activated search tools and Smart Pause technology.
Here's the swaddling spot:
And here's an ad that ties in babies, the Galaxy S4, and Samsung's Lebron James endorsement.
This follows on the heels of a?Samsung TV ad that depicts all men as idiots.
Source: http://www.businessinsider.com/samsung-galaxy-s4-ads-about-swaddling-flatulent-babies-2013-6
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