Ask Tim: Help Me Sell My FSBO :: Presented by Tim Taylor

Q: I have a completely renovated, immaculate, neutralized, ready to move in, 4500+ sq foot home in a desirable Columbus suburb for sale by owner. I?d like to co-op with you on the sale of this

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home and then have you help me buy my next house after we sell this one.

A: I?m sure you have good reasons to try the sale of your home without a professional?s help.? You are really facing a very tough marketing project.? A little known and seldom mentioned statistic:? even with a Realtor?s help,?you have a greater than a 50% likely hood your home won?t sell.? All Realtors are not created ?equal? when it comes to marketing skills.

Unfortunately, I don?t have an instant buyer for your home.? Very few Realtors would hold a buyer out of the market waiting for a special payday.? When we represent a buyer we provide them with all the available ?listings? in their price range via our MLS system and then they decide which homes to visit.? They might also find homes for sale on any of several dozen commercial websites (skilled agents market to most of these sites).? The buyer decides which homes are interesting to them and worth a visit, not the agent.? We who represent buyers are offered a co-operative fee for bringing the buyer (and therefore the seller) to a successful closing.? That fee varies, but mostly it is 3% of the purchase price.

When we represent a seller, we educate that seller on preparing the home for market and establish a pricing plan (not just a price) to meet market demand.? We then develop and execute a marketing plan that will draw interested buyers to the property. ?We produce marketing materials, provide photographic & video product, and gain market exposure for the property that will excite the buyers that are currently in the market.? We keep sellers informed and guide them through a process that they might experience once or twice in a lifetime.? Unfortunately that process changes frequently these days as buyers are constantly demanding and finding new ways to access the market.

We repeat those parts of the process that are successfully producing showings and fine tune ?everything? until a buyer has his Realtor bring us an offer to purchase.? Then we guide a seller through a negotiation that will impact how much they ?net? from one of the largest personal financial transactions of their life.

It takes years of experience to make all this happen and get good results for a seller.? That?s why over 50% of ?Realtor? marketed listings don?t sell.? Another little known statistic; less than 8% of all ?for sale by owner? homes sell without hiring a Realtor.? Most ?experienced? agents will charge 6 ? 7 % to accomplish the sale.? 3% or maybe half is paid to the buyer?s agent and the remainder goes to the listing agent to pay for the cost of marketing the sellers? home.

To answer your question very candidly, I can make more money encouraging the buyers with whom I?m working to select a home out of the MLS and they will likely have a much more satisfying ?buying experience.? Therefore your proposition is a poor financial decision for me and potentially very limiting for a buyer.

Secondly, in a Realtor based transaction there is another trained professional supporting and encouraging the ?other party? as they attempt a very complex process with large financial outcomes.? That relationship of trust makes for good negotiations and successful closings.

The sale and/or purchase of property really isn?t as simple a process as it seems on TV, in ?FSBO? videos or from the latest best seller.? I?m happy to meet with you to discuss your plans. ?I can provide 27 years of successful real estate experience helping families like yours reach their goals.

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Source: http://ohiosbestrealestate.com/ask-tim-help-me-sell-my-fsbo

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